Expanding into international markets requires not only advanced technology but also reliable partners capable of representing it with professionalism. We are therefore pleased to announce our collaboration with Svenska Elektrod, the official distributor of DIODELA laser solutions in Sweden.
Svenska Elektrod – Beyond Equipment Supply
Svenska Elektrod is one of Sweden’s leading distributors of welding equipment and accessories, operating through five branches that cover the entire country. The company is recognized not only for its extensive product portfolio but also for its commitment to customer training – from fundamental techniques to advanced welding procedures.
In addition, Svenska Elektrod is a robotics integrator, working with Universal Robots and Kawasaki systems. This enables the company to deliver comprehensive solutions that extend beyond equipment sales to include full-scale integration into production environments.
Training as the Foundation of Partnership
As with all of our distributors, the Svenska Elektrod team underwent a comprehensive training program on DIODELA laser equipment. The training combined theory – covering laser technology principles, applications, and system types – with extensive practical sessions, including welding and cleaning demonstrations on various materials.
Conducting the training at the partner’s own facilities allowed participants to immediately evaluate how laser solutions could be applied in their day-to-day operations. This approach builds both competence and confidence, ensuring that partners are fully equipped to represent DIODELA technology to their customers.
Safety training formed a key part of the program, emphasizing proper laser handling and workplace requirements. This ensures that our partners are prepared not only to supply equipment but also to act as trusted advisors, supporting their customers from the initial demonstration through to everyday use.
Open Days – First Engagement With the Market
Following the training, we co-hosted open days for customers at Svenska Elektrod’s facilities. These sessions provided an opportunity to showcase the capabilities of laser welding and cleaning and to demonstrate their practical benefits in addressing industrial challenges.
While attendance was modest – only five customers participated – the results were significant: three lasers were sold during a single event. This outcome highlighted both the openness of the Swedish market to new technologies and the strong value proposition of DIODELA’s solutions.
A Milestone Project
One symbolic highlight of this cooperation was the sale of the first DIODELA laser in Sweden, which was integrated with a Universal Robots cobot. This project demonstrated the natural synergy between robotics and laser technology, underlining the role of automation in achieving higher efficiency and flexibility in modern manufacturing.
The Strategic Value of Partnership
Our collaboration with Svenska Elektrod is significant for several reasons:
- Nationwide reach – five branches provide direct access to customers across Sweden.
- Technical expertise – strong training capabilities enhance customer support and knowledge transfer.
- Robotics integration – partnerships with Universal Robots and Kawasaki extend the application of laser solutions.
- Proven demand – the first joint event delivered immediate sales, confirming strong interest in laser technology.
Looking forward, we plan to expand the adoption of DIODELA laser technologies in Sweden, addressing not only welding but also cleaning and a range of other industrial applications.
Looking Ahead
This partnership demonstrates once again that laser technology is becoming an integral part of modern industry. The collaboration with Svenska Elektrod marks the beginning of DIODELA’s presence in Sweden and represents an important step in our broader international expansion.
Our goal is to work alongside our partners to help companies achieve safer, more efficient, and more sustainable production processes.
Learn more at: https://diodela.eu/products/automated-laser-cleaning/